A recent study examined the relationship between interpersonal trust and innovativeness in Croatian enterprises and found that these are important strategic tools contributing to the company’s success. 

A recent study by Podrug and Ajduk (2015) sought to define the relationship between interpersonal trust and innovativeness in Croatian enterprises. They found that interpersonal trust and innovation are important strategic tools contributing to the company’s success. 

This study tested and confirmed two hypotheses. The results of the empirical research confirm the link between interpersonal trust and innovativeness. An increase of trust in the ability of employees, employees’ integrity and benevolence of employees also increases innovation behaviour, innovation strategies and processes within Croatian companies, and vice versa. Increased trust in the integrity of employees also increases the tendency for the development of innovative products. Innovation behaviour, strategies and processes in Croatian companies increase with employees’ trust in the integrity of managers. It should be noted that vertical trust has a positive effect on innovativeness in an organisation. The research conclusions confirm the relevance of trust and innovativeness in creating value and achieving competitive advantage.

Disclaimer

When freely submitting your request, you are consenting Eurofound in handling your personal data to reply to you. Your request will be handled in accordance with the provisions of Regulation (EU) 2018/1725 of the European Parliament and of the Council of 23 October 2018 on the protection of natural persons with regard to the processing of personal data by the Union institutions, bodies, offices and agencies and on the free movement of such data. More information, please read the Data Protection Notice.