Work organisation and innovation: Case study: Kellogg, Spain

Kellogg Spain, a subsidiary of the multinational with the same name, started activity over 30 years ago. This case study considers some HR practices that are global at Kellogg and common across many other countries, but it pays special attention to specific practices that the company has adopted in recent years in Spain. These practices are innovative and in some cases courageous, in terms of the effort required from the company to put them into place. In 2010 Kellogg used the opportunity of changing office to adopt a new approach to work organisation. This new approach, the so-called ‘Kwork’, implies working in a flexible way, combining different locations (office, home, or ‘on the move’).